What is Search Engine Optimisation (SEO)?
What do SEO technicians / experts/ sepcialists do?
Google have its algorithm to index and rank webpages, and that algorithm has gone smarter over the years that dirty yet simple tricks such as ‘keyword saturation’ and ‘link farming’ will not help but harm your ranking. In fact, Google is like an artificial intelligence that think like a human and rank your webpage base on relevance instead of mere appearance of the keyword, readability in both desktop and mobile devices and tons of other favtors. If you have done some research on SEO, you would have heard lots and lots of terms such as “keyword research”, “SEO code optimisation”, “domain authorities” that may have made your head go spinning.
SEO is a profession just like web designers, and a seasoned SEO technicians can perform tasks that optimise those ranking factors systematically in order to provides greater results in shorter period of time. Additionally, unlike web design where poor works may only mean poor appearance and/or user experience, but still functional; poor SEO work can harm your ranking and traffic which can make you completely fine webpage blacklisted by Google and never see the light again. It is worth hiring a professional to do the job when it comes to SEO.
How do I know I am hiring someone to do quality work?
Before hiring service:
1. They do not have a website or blog
Hiring SEO agencies without a website is like hiring mechanics who do not own a car – while it is possible that he is capable or even a good mechanic, do you want to bet on it?
2. They should ask about your business and goal
3. Initial report & quote
SEO without proper keyword research is again, worthless. Some keywords may have low traffic (ie no one search for those terms) and therefore has no value, and it needs to match your goal as mentioned above. Your personal trainer business gain no benefits from ranking high in “Thai restaurant”, nor does a metal smith business ranking high in “heavy metal”. A keyword report provides information including keywords your website is currently ranked on, valuable keywords that you should focus on, as well as estimation of traffic increase when SEO milestones are reached. This outline and estimate benefits you get from the service, and so you can judge and decide if the service is worthwhile.
While it is common practice in SEO industry to provide such report only after you sign a contract, it is in our opinion that the report should be provided in initial consultation for free. That is why we provide SEO audit report with short keword research to all inquired businesses, FREE!
In the case it is a one-off service and a keyword research is not provided, the service provider would at least ask you what keywords do you want to focus on, so that is something they can work on. Again, if they don’t show any paper that they have done some research for you, you know they are either inadequate or scammer, and should be avoid.
4. BIG numbers and unrealistic price
“We have connection with Google that no one else does” – no SEO would have connections with Google that makes them have any advantage in the SEO world. If anyone can have an edge in ranking its page it would be Google itself.
“We will build 10000 links to your website for just $xx” – quality of links are what matter most, not the quantity. If it takes even just 2 minutes to build one link it will takes >300 hours, either they use a bot to do it which always do more harms, or they are scamming you.
“We guarantee your website will ranked Page 1 in no time!” – No one can guarantee your site would rank in Page 1 in a defined time frame, and if they take your full payment beforehand, what are they guaranteeing anyway?
In Vinli SEO Adelaide, we adapt a progressive payment schedule, which you pay when we reached agreed milestones, so you can put your mind in peace that we are not scamming you, but providing quality SEO service.
After hiring service:
1. Asking for access
2. Action items
Every month they should give you a list of what planned to be done on your website – writing original articles, submitting guest posts, directory submission, content optimisation,etc… They would have plan it all out at the start of the month and execute it over time. As I said, SEO is not magic but hard work, and like everything else, the difference between excellent and mediocre work is on preparation.
3. Regular reports
SEO requires knowledge and practise to be perfect, hiring a SEO expert to optimise your site is a worthwhile investment and should be part of your digital marketing strategy. There are range of SEO technicians in the market and black sheep exist in every industry. We hope this list can help you find a quality SEO company provides excellent services – like what we provide here in Vinli SEO.